WEBINAR WEDNESDAYS: Ditch the Generic Sales Approach
Webinar presented by Kristi Fickert
Webinar Wednesdays is the largest premium webinar series in the multifamily industry, helping you gain the skills to improve your performance and advance in your career! Through this program, you get access to innovative ideas, best practices, and emerging trends from a variety of topics, including customer service, leasing and marketing, resident retention, career advancement, leadership techniques, and other property management skills to become a superstar at your company!
For 2026, the California Rental Housing Association has PARTNERED with Multifamily Insiders to bring you these amazing educational webinars. You will receive a $10 discount for each webinar you register for, which is AUTOMATICALLY APPLIED at checkout. Not only that, CalRHA will retain a portion of the fees you pay for each webinar. So, it's a WIN-WIN-WIN for all.
JOIN US FOR: Perfectly Personalized: Ditch the Generic Sales Approach & Stand Out From Your Competition
In a market where renters have countless options, generic sales pitches fall flat and a one-size fits all approach to leasing simply doesn't cut it anymore. This webinar is designed for leasing consultants, property managers, regional managers, and marketing directors who want to elevate their sales performance by embracing differentiation and modern sales strategies. Discover how to move beyond generic pitches and create tailored interactions that not only attract and convert prospects but builds brand loyalty, too. You'll learn how small, intentional touch points can significantly boost closing ratios and strengthen overall performance across your organization. Join us as we explore innovative strategies, tools, and techniques to elevate your property's unique value proposition. By adopting these advanced strategies, you'll not only differentiate your property but also elevate your career by becoming a leader in innovative, results-driven sales approaches.
Key Takeaways:
- Leveraging Data for Tailored Sales Strategies: Explore the types of data you should be collecting and how to use this information to craft personalized outreach and follow-up strategies that resonate with prospects.
- Implementing Personalized Marketing Tactics: Gain insights into low-cost, easy-to-implement marketing tactics that can personalize the renter journey from the first touchpoint to move-in day.
- Measuring Success & ROI: Learn how to measure the effectiveness of your personalized sales strategies and understand the return on investment (ROI) through key performance indicators (KPIs).
Join Kristi Fickert and the Webinar Wednesday Team on September 16, 2026 at 11am Pacific Time To Learn How to Stand Out From Your Competition!
About Kristi
Kristi Fickert is the Senior Vice President of Growth and Marketing at Kurie. She has 27 years of multifamily experience and spent 15 years in a senior marketing role for one of Nation's Top 50 management companies before working in the digital agency and technology sectors of the industry. She is an instructor for multifamily organizations around the country and has presented for a variety of industry events, including AIM, IREM and NAA. Kristi is an ambassador for NAA’s 20 on the Rise program, sits on NAA’s Marketing and Communications,Technology and NextGen Committees and is Co-Founder of the AI Xchange, a mutlifamily peer council. In addition, she has been a featured speaker for the Cincinnati Reds, Urban Land Institute and Commercial Real Estate Women. Kristi has also been featured on twelve different podcasts, has been published in UNITS magazine, launched two micro-video courses and spent two terms in public office as an elected City Councilwoman.
* Each registration is good for one attendee OR one on-site team. If you would like multiple attendees, group viewing events, or other needs, please contact us.
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