WEBINAR WEDNESDAYS: Onsite Strategies Straight From The Parent Playbook
Webinar presented by Lia Smith
Webinar Wednesdays is the largest premium webinar series in the multifamily industry, helping you gain the skills to improve your performance and advance in your career! Through this program, you get access to innovative ideas, best practices, and emerging trends from a variety of topics, including customer service, leasing and marketing, resident retention, career advancement, leadership techniques, and other property management skills to become a superstar at your company!
For 2026, the California Rental Housing Association has PARTNERED with Multifamily Insiders to bring you these amazing educational webinars. You will receive a $10 discount for each webinar you register for, which is AUTOMATICALLY APPLIED at checkout. Not only that, CalRHA will retain a portion of the fees you pay for each webinar. So, it's a WIN-WIN-WIN for all.
JOIN US FOR: Onsite Strategies Straight From The Parent Playbook
Ever feel like your job comes with a side of parenting? From "Because I said so" policies to "Money doesn't grow on trees" budget constraints, onsite teams are often caught between resident expectations and corporate mandates. Let's have some fun reimagining classic parental sayings and explore how they show up in multifamily, from tech tools and tone of voice to operations and community culture.
Through everyday scenarios, audience shout outs, and a "Name That Parent" trivia game, reflect on how each interaction can turn the toughest moments into trust-building wins. Whether you're leasing, managing, or fixing what's broken, you're not just solving problems, you're building a brand. Let's make sure it's one all residents want to brag about.
Key Takeaways:
- Recognize the everyday opportunities onsite team members have to influence resident trust and loyalty through authentic, empathetic communication.
- Learn how to balance the use of technology and automation with personalized service to create meaningful, positive resident interactions.
- Identify strategies to handle challenging resident situations with professionalism and care, fostering long-term community goodwill.
- Apply actionable techniques to create consistent, positive resident experiences that reflect and reinforce the property s brand promise and values.
Join Lia Smith and the Webinar Wednesday Team on September 23, 2026 at 1pm Central Time to learn Onsite Strategies Straight From The Parent Playbook!
About Lia
Lia Nichole Smith is a trend-spotting thought leader, with advanced theoretical and practical knowledge of solving challenges for student, conventional, affordable, military, and senior communities. Recognized by GlobeStreet as an Influencer in Multifamily, Lia Nichole is an expert in predictive analytics and a highly sought-after international speaker due to her ability to bring together market research, renter trends and effective storytelling. She is a published author, industry leader and all-around data nerd.
* Each registration is good for one attendee OR one on-site team. If you would like multiple attendees, group viewing events, or other needs, please contact us.
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