WEBINAR WEDNESDAYS: The Handoff: Where Marketing Meets Leasing
Webinar presented by Janet Rosseth
Webinar Wednesdays is the largest premium webinar series in the multifamily industry, helping you gain the skills to improve your performance and advance in your career! Through this program, you get access to innovative ideas, best practices, and emerging trends from a variety of topics, including customer service, leasing and marketing, resident retention, career advancement, leadership techniques, and other property management skills to become a superstar at your company!
For 2026, the California Rental Housing Association has PARTNERED with Multifamily Insiders to bring you these amazing educational webinars. You will receive a $10 discount for each webinar you register for, which is AUTOMATICALLY APPLIED at checkout. Not only that, CalRHA will retain a portion of the fees you pay for each webinar. So, it's a WIN-WIN-WIN for all.
JOIN US FOR: The Handoff: Where Marketing Meets Leasing
The journey from lead to lease is only as strong as the handoff between marketing and leasing teams. In today’s multifamily landscape, marketing teams are investing heavily in digital campaigns, brand storytelling, and technology to generate leads, but those leads don’t sign leases on their own. Leasing teams translate campaigns into connections, turning interest into action. When communication breaks down between these two functions, operators waste marketing dollars, leasing teams feel the pressure, and prospects get a disjointed experience. This session offers a candid, actionable look at what marketing wishes leasing knew—and vice versa.
Key Takeaways:
- Bridge the Gap Between Marketing and Leasing
- Understand the Marketing Funnel
- Master Intentional Follow-Up
- Turn Metrics Into Action
Make your own development as a leaders a priority by learning how to lead with purpose and turning your maintenance team into your property's greatest asset.
Join Janet Rosseth and the Webinar Wednesday Team on October 28th, 2026 at 11am Pacific Time for The Handoff: Where Marketing Meets Leasing!
About Janet
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* Each registration is good for one attendee OR one on-site team. If you would like multiple attendees, group viewing events, or other needs, please contact us.
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